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Events Calendar

JUNE

25: Measure What Matters (Level II) — Implement Performance Measurement for Nonprofit Programs. Online seminar. 773.398.8858; http://tinyurl.com/4rga2l

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Exclusive Content

Last Look
Last Look is a Web-exclusive, in-depth interview with a fundraiser or a profile of a nonprofit organization.

An Interview With Dani Brzozowski, director of development, Open Books

By Melissa Busch
FundRaising Success: How do you fund your mission?
 
ProSpeak
Each week, ProSpeak will spotlight Web-only, FundRaising Success-exclusive content provided by fundraising professionals at various agencies, consultancies and service/technology providers that serve the nonprofit sector. Check in each Monday for a new column, and be sure to add comments and ask questions through our convenient "comments" system. Check back daily for responses from the author or editor.

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Special Events with a Virtual Twist

By Heather Burton
Spring — which, believe it or not, really is coming soon — is an exciting time. People emerge from hibernation, outdoor activities are on the rise, and nonprofits tap into the renewed energy of their staff,...
 
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Embracing Nonprofit 2.0 in Your Organization

By Steve MacLaughlin
With Web 2.0, as with all emerging technologies, there is a fine balance with what to use, what to lose and where to start. What is clear though, is that nonprofits need to embrace these technologies to...
 
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Weaving an Effective Web Experience: Part 2 How does your site compare?

By Charlie Cumbaa
Blackbaud recently conducted an assessment in an effort to help nonprofit organizations evaluate their current Internet marketing efforts. In this second look at the results, we’ll delve into the “Visit...
 
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The Give and Take of Premium Mailings

By Willis Turner
“The large print giveth and the small print taketh away.” — Tom Waits
 
View all ProSpeak columns
 
 

 Job Connection

Director of Development
EcoLogic Development Fund
Cambridge, MA, United States

President & CEO
The Franklin and Eleanor Roosevelt Institute
New York City and Hyde Park, NY, United States

Director of Development and Marketing
Therapeutic Health Services
Seattle, WA, United States

Development Director
Lexington Art League
Lexington, KY, United States

View all 327 jobs
 

Video

Video Grams and Kehrli on the Postal/E-mail Mix
March 27, 2008
HRC’s Dane Grams and PETA’s Steve Kehrli outline the takeaway points from their Nonprofit Technology Conference session, “Postal and E-mail — Perfect Union or Never to be Mixed Together?”
Video Tim Fullerton on Brand Management
March 27, 2008
Oxfam’s Tim Fullerton talks about the importance of “Managing Your Brand in a Distributed World,” his session at NTEN’s Nonprofit Technology Conference.
 

Bookstore

The Better Letter: Essential Tips for Effective Fundraising Copy is a timeless guideline that will both teach and reinforce the basics, making it useful for anyone who writes copy for nonprofit fundraising, no matter if you work for a nonprofit organizati...
 

Quips & Quotes

“If a nonprofit only does 2.0 stuff, they’re setting themselves up [to fail]. You’ve got to do some of the traditional stuff or you’re alienating people. Direct mail still really appeals to the people that direct mail really appeals to. Events still really appeal to the people they appeal to. And you really have to build a lot of different legs on your fundraising table; just like any personal investment, you have to be diversified.”

— John Melia, executive director, Wounded Warrior Project
 

White Papers & Other Resources

 
 

More From the Target Marketing Group

Target Marketing
The goal of a direct response campaign—no matter what channel—is to sell the product/service or next step in the response process. But it’s important not to oversell prospects. People get enough solicitations...
Catalog Success
Doug Eckrote, senior vice president of operations for the technology products and service provider CDW, provided a blueprint to how CDW — which had $8.1 billion in annual sales last year — handles its...
 

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RSS

RSS stands for Really Simple Syndication or Rich Site Summary. An RSS feed, also known as a news feed, is a syndicated news feed in an XML format that you can subscribe to.

News feed readers, also known as news aggregators, are software that lets you subscribe to RSS feeds.

RSS feed readers allow you to be alerted when new articles on the topics you're interested in are available. Many feed readers will pop up a new window when a new article is available, or are integrated into e-mail programs or some of the latest Web browsers.

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 Current Issue

 
Cover Story
  • Leading the Charge
    The rambunctious Wounded Warrior Project embraces multichannel strategies to fund its mission to transition America’s youngest disabled vets back into civilian life.

Featured Story
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