August 2008 Issue

FundRaising Success - August 2008

Cover Story

City Stories - August 01, 2008
City Year transforms the lives of two distinct sets of constituents — but it doesn’t stop there. Relying on powerful stories to engage them, it also transforms the lives of donors.

Current Features

Fundraising Forum: DRTV - August 01, 2008
Editor’s Note: Direct-response television isn’t for every nonprofit organization, but with the proper planning and execution, it can be a solid source of income. Here, three professionals talk about their...
E-mail Appends: The Good, the Bad and the Realistic - August 01, 2008
Done correctly, this once-maligned strategy can be a real boon to your list health.

Columns

Fire Your Marketing Department - August 01, 2008
It’s making a shambles of your good work. Here’s how.
Don’t Be the Hippie Car of Nonprofits - August 01, 2008
Some advice on marketing — and (ahem) driving donations.

Departments

List Look - August 01, 2008
A Walk Down The Aisle: Target 136,214 couples of all ages and backgrounds who recently have gotten married. Price: $80/M. Call: ListSolutions, 866.516.8794; e-mail info@listsolutions.com; or visit www.listsolutions.com American...
Gather Ye Data — Just Be Sure to Use It Well - August 01, 2008
Falwell campaign a winner, except for that pesky gender confusion problem.
(Web) Reality Check - August 01, 2008
Who knew that a visit to an association’s Web site could result in such an existential conundrum? I recently received an e-mail from one of the many fundraising blogs I subscribe to, alerting me to the...